Bachelor of Business Administration Fashion Business Management

BBA

4-Year Degree

Build Fashion Brands. Create Market Impact. Lead the Business of Fashion.

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₹190 Billion Industry. Infinite Possibilities.

The Opportunity

India's fashion industry is one of the fastest-growing consumer sectors, driven by digital commerce, D2C brands, organised retail, global sourcing, and rapidly evolving consumer lifestyles. Fashion businesses today need professionals who understand products, consumers, retail, technology, and business strategy—not just design or management in isolation.

At UDIT, you'll learn how fashion brands are built, products are brought to market, consumers make buying decisions, and businesses scale across physical and digital channels.

What Makes This Different?

Beyond Fashion. Beyond Business.

The Complete Business of Fashion & Luxury.

Fashion-First Learning Every Subject. Every Lesson. Fashion at the Core.

This is where Business Meets the World of Fashion & Lifestyle. Fashion is no longer just about clothing—it's about brands, experiences, innovation and culture. Throughout the programme, you'll learn by solving real business challenges across the wider fashion and lifestyle ecosystem, including apparel, beauty, accessories, retail, home, decor and other emerging consumer lifestyle businesses.

Learn by Doing. Lead by Thinking.

Fashion business isn't learned from textbooks. Every semester, you'll tackle real industry challenges by developing brand strategies, creating merchandising plans, designing retail experiences, analysing consumer behaviour, and building innovative business solutions through hands-on, project-based learning.

From Fibre to Fashion. From Craft to Commerce.

Discover the journey behind every successful fashion business. Explore the complete value chain—from fibres, textiles and artisan craftsmanship to sourcing, manufacturing, retail and global markets—and understand how creativity, sustainability and innovation transform ideas into commercially successful brands.

Create Brands People Love.

Great brands don't just sell products—they create experiences, build communities and inspire loyalty. Learn how consumer insights, storytelling, branding, retail strategy and customer experience come together to shape meaningful relationships and lasting business success.

AI, Digital Commerce & Future Fashion

Technology is redefining the way fashion is created, marketed and experienced. Explore how AI, digital commerce, data analytics, immersive technologies and omnichannel strategies are transforming the global fashion industry, and develop the skills to lead confidently in a rapidly evolving business landscape.

Experience Fashion. Globally.

Your learning journey extends beyond the classroom into the heart of the fashion industry. Immerse into International brands, explore manufacturing and retail ecosystems, engage with artisan communities, participate in industry projects, Internships and gain professional experience through domestic and International field visits (Places like Dubai, Singapore, New York, Italy) —all while developing a global perspective on the business of fashion.

Each Year Adds to Your Portfolio.

8 semesters. Each builds on the last. Every semester produces tangible, portfolio-worthy work and includes industry immersion outside campus.

YEAR 1 Understand Fashion. Think Business. Create Impact.

Every iconic fashion brand begins with a bold idea—and every successful fashion business leader begins with a strong foundation. Explore the evolution of fashion, discover the journey of raw materials from fibre to finished product, and understand how products move from concept to consumer. Develop the commercial insight, creative confidence and strategic mindset needed to shape the future of the global fashion industry.

Core courses

Business Economics

Principles of Management

Finance for Business

Fashion Raw Materials

Fashion Evolution and Practice

Business Environment

Fundamentals of Marketing

Essentials of Psychology

Cultural Narratives in Fashion

Communication, Research & Digital Skills

Skills

Market dynamics, demand and supply, pricing decisions and economic principles for fashion businesses

Business functions, organisational behaviour and leadership in fashion enterprises

Financial literacy, costing, budgeting and commercial decision-making

Fibres, textiles, materials, quality, sourcing and sustainability

Evolution of fashion, global fashion systems, fundamentals and industry structure

Industry trends, policy, trade and macro-business influences

Consumer insight, segmentation, branding and market positioning

Consumer behaviour, motivation and fashion decision-making

Fashion culture, appreciation, identity, craftsmanship and global style movements

Professional communication, academic research, digital productivity and workplace readiness

Integration Project

Raw Material Exploration Business Environment Consumer research Market analysis Global Fashion Systems

Industry Immersion

first-hand exposure to the fashion value chain through retail and market immersions museum visits trade fairs textile mills craft ecosystems heritage emporiums meaningful engagement with industry practitioners

YEAR 2 Discover How Fashion Businesses Create Value.

Step inside the dynamic world of global fashion brands and discover what it takes to transform creative ideas into commercial success. Explore how brands are conceived, sourced, merchandised, marketed, retailed and experienced by consumers while building expertise in digital commerce, supply chain strategy, business analytics and brand management through immersive, real-world projects.

Core courses

Fashion & Lifestyle Business

E-commerce & Digital Marketing

Advanced Research & Digital Skills

Business Etiquette & Professional Communication

Fashion Brand Management

Fashion Forecasting & Product Development

Sourcing & Merchandising in Fashion

Supply Chain Management in Fashion

Quantitative Analysis & Visualisation Techniques

Sales & Retail Operations

Skills

Fashion & Lifestyle business models, industry structure and markets

Omnichannel retail, digital campaigns, social commerce and performance marketing

Consumer research, business analytics, digital tools and visual communication

Professional conduct, workplace communication and corporate readiness

Brand identity, positioning, storytelling and brand equity

Trend forecasting, consumer insights and product innovation

Product costing & sourcing, assortment planning, merchandising and buying processes

Global sourcing, manufacturing, logistics and responsible supply chains

Business analytics, dashboards and data-driven decision-making

Retail strategy, customer engagement, store operations and performance management

Integration Project

Research and evaluate a fashion or Lifestyle brand by analysing its consumer product strategy merchandising supply chain digital presence and business performance before proposing strategic recommendations

Industry Immersion

Live fashion industry projects behind-the-scenes retail experiences sourcing and manufacturing visits expert mentoring business simulations collaborative industry engagements

YEAR 3 Develop Strategically, Think Globally. Build Responsibly

Transform your perspective from managing fashion businesses to influencing the future of the global fashion industry. Learn to anticipate change, lead innovation, and build resilient, responsible businesses by integrating entrepreneurship, international strategy, sustainability, digital transformation, and emerging technologies into bold business decisions.

Core courses

Consumer Buying Behaviour

Corporate Governance & Business Ethics

Fashion Retail Buying

Customer Experience Management

Experiential Learning & Application

Entrepreneurship & Venture Planning

International Business Operations

Events & Media Planning

Strategic Management of Fashion Brands

Future of Fashion Business

Skills

Consumer psychology, decision-making and evolving consumption patterns

Responsible leadership, ethical decision-making and sustainable business practices

Buying strategy, assortment planning, inventory optimisation and retail profitability

Omnichannel experiences, service excellence, CRM and customer loyalty

Consulting projects, business simulations and applied industry practice

Business innovation, entrepreneurship and venture creation

Global sourcing, trade, market expansion and international business strategy

Fashion communication, events, public relations and media strategy

Competitive strategy, brand growth and organisational leadership

Artificial Intelligence, digital transformation, circular fashion, emerging technologies and future business models

Integration Project

Develop a strategic growth plan for a fashion business by integrating consumer insights digital innovation sustainability international expansion and data-driven decision-making

Industry Immersion

visits to manufacturing facilities buying houses trade fairs innovation labs industry masterclasses national and international fashion business destinations like New York, Paris, Dubai, Singapore

YEAR 4 Lead the Future of Fashion

This is where learning becomes leadership. Collaborate with fashion brands, retailers and industry partners to address real-world business challenges while strengthening your research, consulting and innovation capabilities. Graduate equipped with the experience, confidence and global outlook to shape the future of fashion business.

Core courses

16-week Industry Internship

Professional Writing for Fashion Business

Academic Research Paper

Project Proposal

Capstone Project / Dissertation

Open Elective

Skills

Professional practice within fashion brands, retailers, buying houses or manufacturing organisations

Executive communication, business reporting and industry documentation

Applied research addressing contemporary fashion business challenges

Business problem identification, research design and project planning

Live consulting project, entrepreneurial venture or independent research

Cross-disciplinary learning to broaden professional capabilities

Capstone Options

Business Plan Live Industry Consulting Project Research Dissertation

Industry Immersion

Professional internship one-on-one mentoring with industry leaders portfolio development, career readiness programmes entrepreneurship mentoring a graduate showcase celebrating your achievements

WORK SHOWCASE

The Work, The Impact And The Minds Behind It.

Fashion Brand & Retail Strategy Project

Operational Efficiency and Lead-time Optimization by Mohika Peshwani

A brand evolution project examining Marks & Spencer’s growth and the customer-centric principles shaping its enduring retail legacy.

Public Relations & Client Strategy Project

Study on Client Acquisition & Retention at Brand Talk Communications by Setti Bhavya Sri

A public relations strategy project examining client retention challenges and proposing trust-driven approaches for stronger, measurable, and long-term brand-client relationships.

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Fashion Brand Strategy Project

Underneat: Regional Growth and Influencer Strategy by Rithika Lath

A brand strategy project examining Underneat’s bold positioning, body-positive identity, and customer-centric approach to redefining everyday innerwear for modern Indian women.

Event Design & Experience Management Project

Aavya by Aadya Chawla

A boutique event design and management venture creating personalised, emotionally engaging experiences through strategic planning, storytelling, collaboration, and thoughtful execution.

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From UDIT to the World's Leading Fashion Businesses.

Our graduates are building successful careers across brand management, merchandising, buying, marketing, retail, sourcing, consulting and entrepreneurship—working with leading fashion brands, global retailers, lifestyle companies and organisations shaping the future of the fashion industry. Many have also launched their own fashion and lifestyle ventures, transforming innovative ideas into thriving businesses. Whether joining established industry leaders or creating the next generation of fashion enterprises, our graduates are making their mark in India and across the world. Hear their stories.