DEPT. OF Business Management Business Management
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India’s AI-Ready Talent Gap
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The Size of India's Startup Economy
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Faculty Who Are Active Practitioners
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One Department. One mission.
Companies Hire Capability, Not Just Skills.
At UDIT, We Teach You
to Build, Scale and Lead Businesses.
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Every business degree teaches you to analyse what already exists: markets, competitors, case studies of other people's success. This one teaches you to build what doesn't exist yet, with AI doing the grunt work so you can spend your time on judgment, not spreadsheets.
Financial models in Python
AI as your teammate
Real briefs, real clients
Founders, brand builders & analysts
Decision-making under pressure
Portfolio-first learning
Financial models in Python
AI as your teammate
Real briefs, real clients
Founders, brand builders & analysts
Decision-making under pressure
Portfolio-first learning
Paths into Business Management.
The Practice Starts Here.
All
UG
PG
SHORT COURSES
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BBA (Hons)
Marketing & Brand Strategy
4 years
Undergraduate (Hons)
Build brands. Read consumer behaviour. Design integrated campaigns. Learn to build and defend a brand strategy across FMCG, D2C, retail, and B2B, and execute it across any channel.
4 years
Undergraduate (Hons)
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BBA (Hons)
Technology Business Management
4 years
Undergraduate (Hons)
Manage products. Evaluate AI systems. Work inside technology companies, not just around them. From product specs to technology strategy, learn the business of technology from Day 1.
4 years
Undergraduate (Hons)
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BBA (Hons)
Financial Analysis & FinTech
4 years
Undergraduate (Hons)
Build valuation models. Design fintech products. Assess regulatory compliance. Learn finance where instruments, technology, and user experience meet.
4 years
Undergraduate (Hons)
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BBA (Hons)
Business Ventures & AI
4 years
Undergraduate (Hons)
Found ventures. Prototype AI-native products. Pitch real investors. Learn to build a business with AI as default infrastructure, not as an add-on.
4 years
Undergraduate (Hons)
Our Philosophy
‘Learning Through Building’
You understand a business most deeply when you've built one yourself: modelled it, pitched it, defended it under pressure. This philosophy runs through every semester's three-project rhythm and through the following pillars:
No spectators.
Only Builders.
No passive learning. You read financial statements and build valuation models, design brand architecture and go-to-market plans, write PRDs and run sprint cycles, prototype AI-native ventures and pitch investor panels. All of it in the studio, with real feedback, to real deadlines.
No Department Walls.
Just Co-Creators.
One campus. Multiple disciplines. Business students work alongside designers building brand identities and technologists building AI products, not in parallel but as co-creators. Every studio follows the same rhythm: a structured opening, deep dive, and integration under pressure. Cross-disciplinary work shapes every semester.
Leaders.
Not followers.
We prepare you to build ventures, brands and financial products the world needs. Every project ends with a real panel of clients, investors, or industry experts who can challenge your work and send you back to defend it. Your final-year capstone and portfolio exhibition put your work before potential employers.
Industry leaders
in the class
Studio sessions with fund managers, brand strategists, product leaders and founders, integrated into your projects every semester. Not one-off talks. Direct access to how business decisions are made at the top of the industry.
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Rajat Patel
Lead UX Designer
PhonePE
Rajat Patel is known for his expertise in UX design and design systems, along with his passion for mentoring emerging designers and bridging the worlds of technology and design. His journey from development to design reflects the evolving possibilities within the field of user experience.
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Akhil Chopra
Creative Head
YAAP
Akhil Chopra, Creative Head at YAAP, is known for his expertise in design and advertising and for shaping creative perspectives within the industry. His experience offers valuable insights into building industry-relevant work and navigating the evolving creative landscape
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Prateek Sharma
Associate Director
EY GDS
Prateek Sharma, Associate Director in Business Consulting at EY GDS, is known for his expertise in marketing transformation, design thinking, and operational excellence across diverse industries. His experience reflects the intersection of strategic thinking, innovation, and effective problem-solving in today’s evolving business landscape.
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Mohit Jain
Founder & CEO
Miraggio
Mohit Jain, CEO & Founder of Miraggio, is known for his expertise in building aspirational yet accessible brands by deeply understanding consumer needs and creating distinctive brand identities. His approach reflects the importance of purpose, customer insight, and staying true to a brand’s niche.
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Kunaal Kumar
Managing Director
Modern Bazaar
Kunaal Kumar, Managing Director of Modern Bazaar, is known for his insights into the evolving retail landscape and the importance of in-store experiences, curation, and personal connection in an increasingly digital marketplace. His perspective highlights how trust and customer experience continue to shape the future of retail.
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Ujjwal Kumar
Head of Product Design
Spinny
Ujjwal Kumar, Head of Product Design at Spinny, is known for his expertise in product design and design leadership, along with his experience in mentoring and shaping multidisciplinary design teams. His work reflects a strong intersection of user experience, creative leadership, and technology.
Employed
before graduation:
Real Roles.
Real Careers.
Continuous industry immersion, live client and venture projects, and internships mean our students aren't introduced to the industry at the end of four years. They're already part of the ecosystem. By graduation, they've already worked with the brands, funds, and startups that recruit them.
Recruiting Partners
Practitioners
Who Teach
All our faculty members run active practices and contribute to the industry: they build brand strategies for national and global clients, model financial products for funds and fintechs, advise startups, and consult on AI strategy for enterprises. Brand strategists. Financial analysts. Product managers. Founders. They don't teach from case studies written by someone else. They teach from projects they're still working on.
Dr. Sunita Gupta Konwar
Head of Department
Management educator and academic leader advancing business learning through economics, research and curriculum innovation.
Specializes in Economics, Consumer Behaviour & Business Research
Alka Gupta
Associate professor
Business educator and finance specialist cultivating entrepreneurial thinking through management education, financial literacy and industry engagement.
Specializes in Financial Management, Entrepreneurship & Business Strategy
Varun Duggal
Associate Professor
Academic leader and entrepreneur advancing business education through technology, innovation and interdisciplinary learning.
Specializes in AI, Data Analytics & Business Technology
Dr Gargi Datta
Assistant Professor
Academic and marketing educator with expertise in consumer behaviour, marketing psychology and brand strategy.
Specializes in Marketing & Branding
Studios as Spaces of
Practice & Enterprise.
UDIT is built on ten years of IIAD legacy and a project-driven studio model. Studios are environments designed for building, critique, and decision-making under pressure. Deep faculty networks. Real industry relationships. With university status and converging specialisations, the platform is bigger than ever.
Venture & Incubation Studio
Financial Modelling Lab
Data & Analytics Lab
AI Fluency Lab
Market Simulation Room
Case & Negotiation Studio
Client Project Studio
Pitch & Presentation Theatre
Venture & Incubation Studio
Financial Modelling Lab
Data & Analytics Lab
AI Fluency Lab
Market Simulation Room
Case & Negotiation Studio
Client Project Studio
Pitch & Presentation Theatre
What Sets Us Apart
from the Rest
Core courses
Studio-Based, Project-Driven Learning
AI as Decision-Making Infrastructure
Industry Practitioners Teach
Live Client & Venture Projects
Cross-Disciplinary Collaboration
University Degree
Graduate Portfolio-ready
UDIT
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Traditional BBA Programme
Some
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Some
Limited
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Some
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Generic MBA-Prep Coaching
x
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Some
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You belong here.
A department built specifically for you, if
You want to build ventures, not just study them.
Numbers and systems fascinate you as much as ideas.
You want to lead brands, not just analyse them.
You see business as something you build, not memorise.
You are curious about AI and its impact on decision-making.
You want real client and venture experience before you graduate.
You want to be in India's
business capital: Gurugram, Delhi NCR.
business capital: Gurugram, Delhi NCR.
